Find your perfect Hydra Soft Foundation shade

Pro Tips for Finding Your Perfect Foundation Shade

Finding the right foundation shade is key to achieving a flawless, natural-looking complexion. With so many options available, it’s easy to feel overwhelmed. Don’t worry—we’ve got you covered with expert tips and personalized support to help you nail your shade match.

1. Determine Your Skin Tone

Your skin tone is the overall colour of your skin, typically categorised as fair, light, medium, tan, or deep. Look at your face in natural light and identify which category best describes your complexion.

2. Identify Your Undertone

Undertones are the subtle hues beneath your skin’s surface. They can be:

• Cool:  Pink, red, or blue undertones

• Warm:  Yellow, golden, or peach undertones

• Neutral:  A balanced mix of both cool and warm undertones

To determine your undertone, check the colour of your veins on your wrist:

• Blue or purple veins indicate cool undertones.

• Greenish veins suggest warm undertones.

• If you can’t tell, or have a mix, you likely have a neutral undertone.

3. Test Shades in Natural Light

Apply swatches of a few shades along your jawline and blend them slightly. The right shade will disappear seamlessly into your skin without leaving a noticeable line.

4. Adjust for Seasonal Changes

Your skin tone may change with the seasons. You might need a slightly lighter shade in winter and a warmer one in summer.

5. Don’t Forget Your Neck and Chest

To avoid the dreaded foundation mask, make sure your shade blends well with your neck and chest for a cohesive look.

6. Seek Expert Help — DM Us for a Shade Match!

Still unsure? Our Pro Makeup Artists are here to help! Simply DM us a selfie with the message "Shade Match Me," on Instagram @idunminerals and we’ll personally guide you to your perfect shade.

Final Tip: Try Before You Commit

Whenever possible, test your shade in different lighting conditions before making your final decision. You can also buy foundation shade samples, picking up to 3 shades: Foundation Samples.

Finding your perfect foundation shade doesn’t have to be a guessing game. Follow these tips, and don’t hesitate to reach out for personalized support—we’re always happy to help you glow with confidence.