In order to have the highest quality in all of our products to suit all skin types, even the most sensitive, all product development takes place in consultation with IDUN Mineral's own chemists and scientists. With few and only necessary ingredients that have proven efficacy, we distinguish ourselves from other beauty brands by refraining from ingredients that can cause unwanted diseases and allergies.
Zinc oxide reacts calming against irritated skin such as rosacea or acne. Reflects UVA and UVB radiation and provides sunscreen (SPF) in our products.
Titanium dioxide is a white mineral powder that provides sunscreen (SPF) and is pigment-generating.
Mica is a mineral used to provide a smooth and luminous skin.
Lingon seed oil
Lingon seed oil moisturizes, protects and delivers natural lust to the skin.
Cloudberry oil cherish and is softening.
Vitamin E (also called tocopherol) is an antioxidant that has a protective effect from free radicals.
Kaolin is a clay mineral that absorbs fat and has a mattifying effect.
Iron oxide is found in yellow, red and black pigments mixed in different concentrations to provide different shades in products.
Taklon is one of the finest synthetic whose benefits are both biodegradable and hypoallergenic. It is also an animal-friendly and vegan alternative instead of animal hair.
Nickel is allergenic if you are exposed to nickel for a long time and the allergy can last a lifetime. Nickel allergy causes rash or eczema and the most common makeup product containing nickel is mascara.
Chromium causes rash or eczema.
Talk is used in makeup to absorb oil and to moisture. But talk also has the effect of laying in fine lines and creating an illusion of larger wrinkles.
Cyclic silicones are often found in makeup and in skin and hair care products. There is a suspicion that too high levels of cyclic silicones may adversely affect the liver and the respiratory system.
Perfume in makeup is only for the products to get a specific scent, on the other hand, the majority contains allegory substances that can lead to allergic eczema. In addition, perfume can aggravate asthma.
Bismuth is a pigment that gives a shimmering and shiny effect on the skin, on the other hand it can cause skin itchiness on sensitive people when the skin is exposed to heat such as during exercise and when it's hot.
Parabens are a highly controversial preservative that kills the growth of bacteria. On the other hand, studies show that it can contribute to hormonal effects.
Highly fluorinated substances, PFASs, are difficult for nature to break down. In addition, PFAS has negative effects on reproduction, immune system, liver and are suspected carcinogens.
Suspected carcinogenic preservatives.
Microplastics are five millimeters in length of plastic that is suspected to pollute the marine environment.