Allergy is a hypersensitive reaction when the body reacts to a substance that is harmless to most people. The body's largest organ, the skin, and also the eyes are particularly sensitive to allergens and infections, a reason why you should have extra high demands on makeup products used closest to these body parts.

When being allergic or having a sensitive skin type you want to exclude all ingredients that may cause irritation and only use mild products on the skin without substances that can irritate or cause allergies. Examples of substances that often cause allergic reactions are nickel, chromium, perfume and certain preservatives. Therefore, at IDUN Minerals, we have completely eliminated nickel, chromium and perfume in all our products. In the products that require preservatives (such as mascaras) we have chosen different preservatives for different types of mascara, in order to at least be tolerant to one of our mascaras.

The base products consist of 100% highly purified minerals, which are adapted to sensitive skin. The minerals are purified from nickel, chromium and microorganisms. They do not contain talc, oil, silicone, perfume, bismuth or preservatives (such as parabens) - substances that can cause itching, rashes and allergic reactions. The products are also inorganic and anhydrous, which prevents bacterial formation.

IDUN Mineral Powder Foundation is also the only cosmetic product on the market recommended by the Swedish Asthma and Allergy Association. Learn more about what our makeup contains here.

Swedish Asthma & Allergy Association - Logo

 Idun Minerals products are simply pure and clean!


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