2018-09-06

How To Clean Makeup Brushes The Right Way

How often do you clean your brushes? You should be cleaning your brushes more often than you think.The makeup brushes are the backbone of the makeup r…
2018-04-12

Magna Mascara Best Mascara Of The Year

Magna is the winner of Swedish Beauty Awards in the category "Best mascara of the year"! On Wednesday evening it was time for the most impor…
2018-04-03

Pastels For Spring

Spring is here - it's finally time to be kissed by the sun and to use pastel colors in your makeup! Why not freshen your cheeks up with a pink bl…
2018-03-20

Flawless Face - Step By Step

1. The most important product for a flawless face is the foundation. Depending on what you prefer, you can chose either liquid or powder foundation.…
2018-03-08

Ultraviolet - Color Of The Year

"Color of the Year" is a color that will give an indication of what the world needs right now and is every year elected by Pantone. Last ye…
2018-02-19

5-Free Formula

What is the "5-free" formula? 5-free formula is a relatively new term within nail polish manufacturing. You may have heard of it? We are goi…
2018-02-06

Make Your Eyes Pop - The Best Eye Makeup for Your Eye Color

Emphasizing the eyes is something that most people want to do. Either you can mark them with a statement eyeliner or with long and volumizing fringes…
2018-02-06

IDUN Minerals Launches A New Communication Concept

IDUN Minerals launches a new communication concept, developed by the advertising agency Brindfors. The new concept will clarify the brand's Nordi…
2018-02-06

IDUN Minerals Skin Care Line

IDUN Minerals is finally launching a skin care line! The skin care line consists of 8 products that are enriched with vitamins and minerals that he…
2017-05-24

Extended Foundation Shades

IDUN Minerals has developed extended foundation shades and colors to fit all skintones! The new products consists of nine foundations, three duo-conc…
2017-05-15

New Products!

We have now launched more news for the Eyes and Lips categories. The existing collection is supplemented with a vegan volume mascara, eyeliners in ne…
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