Extended foundation colors

In cooperation with the swedish pharmacy brand Apoteket, IDUN Minerals have developed extended foundation shades and colors to fit all skintones! The new products consists of nine foundations, three duo-concealers and three fixating powders.

The entire library of foundation colors now consists of 18 different shades, and the new ones are Sigrid, Runa, Ragnhild, Daga, Ingeborg, Hilda, Siv, Yrsa and Helga. Helga is equivalent to the darkest shade that Bobbi Brown offers, which means that we now can offer a big range of new colors for all skintones!

Below you find our foundationchart to make it easier for you to find your color!

Nyanskarta för foundationfärger

The new colors is available in selected stores.

Operation & Production Wikinggruppen
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