News in may!

We have now launched more news for the Eyes and Lips categories. The existing collection is supplemented with a vegan volume mascara, eyeliners in new shades, one new eyeshadow-primer in pressed form and lipliners. All products contains highly purified minerals and are free from unneccesary additives. They have been developed to fit everyone, even those with sensitive eyes and contact lens wearers.

On top of the product launches in May, IDUN Minerals have in collaboration with the swedish pharmacy brand Apoteket launched 9 new foundation colors (both in liquid and powder), which means that the range have been doubled (from 9 to 18 products). Furthermore, the new colors contains of three powders and three full-coverage concealers.

All the new colors have been developed exclusively in collaboration with Apoteket, where you can find and buy the new extended colors.

Nya foundationfärger

Extended color range

IDUN Minerals have together with Apoteket developed 9 new shades to the foundation range.

Previously the shades have gone from Jorunn (extra light) to Embla (warm, medium dark). Now with the extended colors, the shades go from Sigrid (olivebeige) to Helga (intense dark).

Even these new foundations are pure mineral foundation made out of 100% highly purified minerals.
They are available in both powder and liquid form.

 


Concealer

Beyond the mineral concealer Strandgyllen there is now three new fully covering concealers in the shades Strandlilja (medium), Månviol (light brown) and Lövkoja (dark brown). These concealers come in creme form, they can mix and fits all skintones, even the most sensitive ones.

 


Powder

IDUN Minerals extends their transparent powders with Makalös (light brown), Fantastisk (medium brown) and Otrolig (dark brown). These powders covers fully with a velvet finish.

 


Mascara

The Magna mascara is 100% vegan and gives extra volume to the lashes,
its buildable which means you can apply layers on lashes to create even more 
volume. The formula is creamy and simple to apply and the rounded brush
gives a defined result without lumps. The mascara contains of highly purified
minerals.

Just like IDUN Minerals other mascaras, Magna is ophthalmologically tested
and suits even those with the most sensitive eyes and contact lens wearers.

 

 


Lipliners

All IDUN Minerals lipliners gives color to your lips and stops the lipstick from smearing.
The lipliners have a creamy texture, they are available in four intense colors that stick all day long. 

Furthermore they contain nourishing coconutoil and fits even the 
most sensitive people.  

They are easy to apply in desired ways as they have both a
integrated sharpener that gives a more intense colorful result and 
to give definition to the lipline, but also a eraser for a more smooth
result. The four colors are named after famous swedish actresses, 
and they are developed to fit well together with IDUN Minerals lipsticks.

Greta is a dark-red shade named after Greta Garbo. Greta fits good
with the lipsticks, Björnbär, Vinbär and Sylvia.

Harriet has a brown/beige color named after Harriet Andersson.
Harriet fits good together with the lipsticks Krusbär, Lingon, Katja
and Stina.

Bibi has a pink/beige color named after Bibi Andersson.
Bibi works well together with Jungfrubär, Alice, Elise and Filippa.

Anita is a lipliner that comes in a classic red color, named after Anita Ekberg.
Complete Anita with the lipsticks Jordgubb, Körsbär and Ingrid Marie.

 

 


 

Eyeliners

IDUN Minerals eyeliners helps to define the eyes some more and they have a smooth formula which is easy to apply but is also developed to suit even the most sensitive eyes and contact lens wearers. Both eyeliners have built in sharpeners and eraser to get either a sharp or soft application.

The eyeliners contain highly purified minerals
where Hav has a clear-blue color, and Aska
has a grey color.

 

 

 


 

Eyeshadow primer

Näckros is a eyeshadow primer that comes in pressed form,
that helps you fixate the eyeshadow so it will stay in place all day long.
Näckros contains highly purified minerals and is free from silicones.
It is developed to fit all types of skin, even the most sensitive ones.

 

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