"Color of the Year" is a color that will give an indication of what the world needs right now and is every year elected by Pantone. Last year, the color was green, while this year's trend color is ultraviolet.
Pantone describes ultraviolet as a "provocative and thoughtful purple shade that embodies individuality and spirituality, which refers to the fact that this year should (and will) the focus be on cosmos and unknown mysteries."
The color is a blue-based purple color that is characterized by drama, imagination and the future. Get inspiration and make creative makeup looks by using violet shades. To use these in an everyday life, we recommend you to highlight one or two areas, either nails, lips or eyes, with shades of ultraviolet. Here's a tutorial on how to use the eyeshadow palette Norrlandssyren in three different ways: