No PFAS

Clean beauty from Scandinavia

Receive two complimentary samples with any order

Sustainable beauty

No PFAS

Clean beauty from Scandinavia

Receive two complimentary samples with any order

Sustainable beauty
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WHAT DOES IDUN MINERALS PRODUCTS CONTAIN?

Simply Pure and Clean

We are one of Sweden’s largest supplier of beauty products and develop clean products without unnecessary additives. Our product development team ensures that ingredients work in harmony with the skin and suit all types of skin, even the most sensitive. Highly purified minerals have been scientifically proven to be very effective and backed by genuine Swedish research, we are committed to developing ethical, clean products without compromise. All products from IDUN Minerals are free from talc, cyclic silicones, bismuth, PFAS and perfume (with the exception of some hair care products that contain hypoallergenic perfume), as these ingredients can cause allergies, irritation and/or prevent the skin from breathing. We also try to avoid preservatives whenever possible to minimize the risk of irritation. The purity of minerals is also a very important factor in preventing allergic reactions. That’s why we have high demands on the quality of the minerals used in our cosmetics. The minerals are highly purified from, for example, nickel and chromium, as these metals can cause contact allergy and should be avoided as far as possible. Our powder foundation consists of 100% highly purified minerals, is inorganic and contains no water, which prevents bacteria from forming.

WHAT YOU FIND IN OUR PRODUCTS

INCI: BETAINE

Function: Moisturizing and emollient. Caring substance from sugar beet. Repairs and strengthens the hair. Helps to counteract and protect the scalp from irritation and dryness.

Found in: Repair & Care Shampoo, Repair & Care Conditioner

INCI: GLYCERIN

Function: Emollient. Glycerin is found naturally in the skin and keeps the skin hydrated. It is part of NMF (natural moisturizing factor). Glycerin has a moisturizing effect by attracting moisture to the skin.

Found in: Norrsken Liquid Foundation, Nordic Veil Liquid Foundation, Perfect Under Eyes Concealer, Len Tinted Moisturizing Day Cream, VATN Mascara, Eir Waterproof Mascara, Eir Curling Mascara, Silfr Black Mascara, Silfr Brown Mascara, Gull Volume Mascara, LIV All-in-one Mascara, Bläck Liquid Eye Pen, Perfect Eyebrows Eyebrow Gel, All Skin Care Products & All Hair Care Products

INCI: THEOBROMA CACAO (COCOA) SEED BUTTER

Function: Cocoa butter is an emollient: it softens and has a soothing effect on the skin.

Found in: Mineral Rich Day Cream, Mineral Moisturizing Day Cream, Mineral Rich Night Cream, Gentle Face Peeling & Moisturizing Face Mask

INCI: HYDROLYZED HYALURONIC ACID

Function: Emollient. Low molecular weight hyaluronic acid. Provides the skin with a variety of effects: rejuvenates the skin by improving elasticity, fills in wrinkles from the inside, and reduces the appearance of deep wrinkles.

Found in: Moisturizing Eye Cream, Mineral Rich Day Cream & Moisturizing Face Mask

INCI: C.I. 77491, C.I. 77492, C.I. 77499

Function: Color pigment. Iron oxides are naturally occurring minerals. They are used as pigments in many different products and are available in different colors. Iron oxides are purified to remove impurities such as nickel and chromium.

Found in: Mineral Powder Foundation, Norrsken Liquid Foundation, Nordic Veil Liquid Foundation, Crème Lipsticks, Matte Lipsticks, Lip Gloss, Lip Crayons, Lipliners, Mineral Blush, Bronzer

INCI: KAOLIN

Function: Kaolin is a clay mineral that absorbs fat and has a mattifying effect.

Found in: Duo Concealer, Idegran Concealer, Transparent Fixing Powder, Eyeshadow, Näckros Eyeshadow Primer, Perfect Eyebrows Eyebrow Gel, Eir Waterproof Mascara & VATN Mascara

INCI: VACCINIUM VITIS-IDAEA SEED OIL

Function: Emollient. Lingonberry seed oil softens and protects the skin while giving the skin a natural glow.

Found in: Norrsken Liquid Foundation

INCI: NIACINAMIDE

Function: Smoothing. Niacinamide strengthens the skin barrier, reduces pigmentation and redness. It also regulates the skin’s sebum production.

Found in: Mineral Intense Moisture Serum, Mineral Moisturizing Eye Serum, Mineral Rich Night Cream, Moisturizing Face Mask, Solstråle SPF 25 & Mineral Cleansing Face & Eye Lotion

INCI: RUBUS CHAMAEMORUS SEED OIL

Function: Cloudberry oil nourishes and is emollient.

Found in: Lip Gloss, Crème Lipsticks, Matt Lipstick & Lip Crayons

INCI: AVENA SATIVA KERNEL OIL

Function: Emollient Nordic oil. Contains a high content of vitamins, omega-3 and 6 to moisturize and protect the skin.

Found in: Mineral Cleansing Face & Eye Lotion, Mineral Moisturizing Eye Serum, Mineral Rich Night Cream, Mineral Rich Day Cream, Moisturizing Face Mask, Oil Serum Hydration Booster & Lip Balm Repair & Care Cream

INCI: HYDROLYZED PEA PROTEIN

Function: Emollient. An amino acid that binds to the hair, gives volume, moisturizes, and makes the hair soft.

Found in: Volume & Care Shampoo, Volume & Care Conditioner

 

INCI: PERFUME

Function: Perfuming. Perfumes are used to give the product a specific scent. Perfumes contain many substances that can lead to allergic eczema or aggravate asthma. They are not used in any of our makeup or skincare products. Only our hair care products that are washed off contain hypoallergenic perfume that does not contain the most common allergens.

Found in: Repair & Care Shampoo & Repair & Care Conditioner, Volume & Care Shampoo, Volume & Care Conditioner, Balance & Care Shampoo & Deep Moisture Hair Mask

INCI: PANTHENOL

Function: Emollient. Smoothes the skin and attracts water.

Found in: VATN Mascara, Silfr Black Mascara, Silfr Brown Mascara, Nail Polish, Moisturizing Face Mask & All Hair Care Products

INCI: BUTYROSPERMUM PARKII BUTTER EXTRACT

Function: Shea butter is an emollient: it evens out and has a softening effect on the skin. It forms a long-lasting protective barrier on the skin that reduces water loss and keeps the skin hydrated.

Found in: Crème Lipsticks, Len Tinted Moisturizing Day Cream, Eir Waterproof Mascara, Näckros Eyeshadow Primer, Sand inliner, Mineral Rich Night Cream, Mineral Rich Day Cream, Gentle Face Peeling, Moisturizing Face Mask & Lip Balm Repair & Care Cream

INCI: SORBITOL

Function: Emollient. An alcohol that is extracted from sugar and helps the skin retain moisture.

Found in: VATN Mascara & Eir Waterproof Mascara

INCI: HELIANTHUS ANNUUS SEED EXTRACT

Function: Emollient. Repairs damaged hair and protects from external stresses (sun, wind, cleaning).

Found in: Repair & Care Shampoo & Repair & Care Conditioner

INCI: MALUS DOMESTICA FRUIT CELL CULTURE EXTRACT

Function: Emollient. Contains important minerals, prevents and counteracts skin aging.

Found in: Repair & Care Shampoo, Repair & Care Conditioner, Volume & Care Shampoo, Volume & Care Conditioner, Balance & Care Shampoo, Deep Moisture Hair Mask & Hair & Scalp Leave-in Treatment.

INCI: TAKLON

Function: Taklon is one of the finest synthetics whose advantages are that it is both biodegradable and hypoallergenic. It is also an animal-friendly and vegan alternative instead of an animal hairbrush.

Found in: All our make-up brushes

INCI: C.I. 77891 (TITANIUM DIOXIDE)

Function: Pigment. Titanium dioxide is a white mineral powder that provides the skin with sunscreen (SPF) and is used as a pigment in many cosmetic products. It is found naturally in the earth’s crust and is purified to remove contaminants.

Found in: Matte Lipsticks, Crème Lipsticks, Lip Gloss, Lipliners, Lip Crayons, Mineral Powder Foundation, Norrsken Liquid Foundation & Nordic Veil Foundation

WHAT IS NOT IN OUR PRODUCTS

Bismuth is a pigment that gives a shimmering and shiny effect on the skin, on the other hand, it can cause skin itchiness on sensitive people when the skin is exposed to heat such as during exercise and when it’s hot.

Chromium can cause rash or eczema.

Cyclic silicones are often found in makeup and in skin and hair care products. There is a suspicion that too high levels of cyclic silicones may adversely affect the liver and the respiratory system.

Nickel is allergenic if you are exposed to nickel for a long time and the allergy can last a lifetime. Nickel allergy causes rash or eczema and the most common makeup product containing nickel is mascara.

Parabens are a highly controversial preservative that kills the growth of bacteria. On the other hand, studies show that it can contribute to hormonal effects.

Highly fluorinated substances, PFASs, are difficult for nature to break down. In addition, PFAS has negative effects on reproduction, immune system, liver and are suspected carcinogens.

Suspected carcinogenic preservatives.

Microplastics are five millimeters in the length of plastic that are suspected to pollute the marine environment.

Talk is used in makeup to absorb oil and to moisture. But talk also has the effect of laying in fine lines and creating an illusion of larger wrinkles.

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