Liv | All-in-one
We are one of Sweden’s largest supplier of beauty products and develop clean products without unnecessary additives. Our product development team ensures that ingredients work in harmony with the skin and suit all types of skin, even the most sensitive. Highly purified minerals have been scientifically proven to be very effective and backed by genuine Swedish research, we are committed to developing ethical, clean products without compromise. All products from IDUN Minerals are free from talc, cyclic silicones, bismuth, PFAS and perfume (with the exception of some hair care products that contain hypoallergenic perfume), as these ingredients can cause allergies, irritation and/or prevent the skin from breathing. We also try to avoid preservatives whenever possible to minimize the risk of irritation. The purity of minerals is also a very important factor in preventing allergic reactions. That’s why we have high demands on the quality of the minerals used in our cosmetics. The minerals are highly purified from, for example, nickel and chromium, as these metals can cause contact allergy and should be avoided as far as possible. Our powder foundation consists of 100% highly purified minerals, is inorganic and contains no water, which prevents bacteria from forming.
Function: Moisturizing and emollient. Caring substance from sugar beet. Repairs and strengthens the hair. Helps to counteract and protect the scalp from irritation and dryness.
INCI: CANOLA OIL
Function: Emollient and caring Swedish oil. An emollient ingredient with a high content of vitamins, omega-3 and 6 that moisturizes and protects the skin.
Found in: Sand Inliner, Len Tinted Moisturizing Day Cream, Gentle Face Peeling, Mineral Cleansing Face & Eye Lotion, Mineral Moisturizing Eye Serum, Mineral Intense Moisture Serum, Mineral Rich Day Cream, Mineral Moisturizing Day Cream, Mineral Rich Night Cream, Moisturizing Face Mask, Oil Serum Hydration Booster, Lip Balm Repair & Care Cream, Repair & Care Conditioner, Volume & Care Conditioner & Deep Moisture Hair Mask
INCI: CITRIC ACID
Function: Buffering. Citric acid adjusts the pH of the product.
Found in: Repair & Care Shampoo & Repair & Care Conditioner, Volume & Care Shampoo, Volume & Care Conditioner, Balance & Care Shampoo & Deep Moisture Hair Mask, Moisturizing Eye Cream, Moisturizing Day Cream, Dry Shampoo, Magna Lengthening Mascara, Näckros EyeShadow Primer, Bläck Liquid Eye Pen, Mineral Moisturizing Day Cream, Mineral Rich Day Cream, Mineral Moisturizing Eye Serum, Moisturizing Face Mask, Magna Volume Mascara & VATN Mascara
Function: Emollient. Glycerin is found naturally in the skin and keeps the skin hydrated. It is part of NMF (natural moisturizing factor). Glycerin has a moisturizing effect by attracting moisture to the skin.
Found in: Norrsken Liquid Foundation, Nordic Veil Liquid Foundation, Perfect Under Eyes Concealer, Len Tinted Moisturizing Day Cream, VATN Mascara, Eir Waterproof Mascara, Eir Curling Mascara, Silfr Black Mascara, Silfr Brown Mascara, Gull Volume Mascara, LIV All-in-one Mascara, Bläck Liquid Eye Pen, Perfect Eyebrows Eyebrow Gel, All Skin Care Products & All Hair Care Products
INCI: THEOBROMA CACAO (COCOA) SEED BUTTER
Function: Cocoa butter is an emollient: it softens and has a soothing effect on the skin.
INCI: HYDROLYZED HYALURONIC ACID
Function: Emollient. Low molecular weight hyaluronic acid. Provides the skin with a variety of effects: rejuvenates the skin by improving elasticity, fills in wrinkles from the inside, and reduces the appearance of deep wrinkles.
INCI: C.I. 77491, C.I. 77492, C.I. 77499
Function: Color pigment. Iron oxides are naturally occurring minerals. They are used as pigments in many different products and are available in different colors. Iron oxides are purified to remove impurities such as nickel and chromium.
Function: Kaolin is a clay mineral that absorbs fat and has a mattifying effect.
INCI: VACCINIUM VITIS-IDAEA SEED OIL
Function: Emollient. Lingonberry seed oil softens and protects the skin while giving the skin a natural glow.
Found in: Norrsken Liquid Foundation
Function: Covering. Mica is a mineral used to give the skin a smoothing and radiant effect.
Found in: Crème Lipsticks, Lip Gloss, Lip Crayons, Mineral Powder Foundation, Norrsken Liquid Foundation, Nordic Veil Liquid Foundation, Mineral Blush, Bronzer, Idegran Concealer, Transparent Finishing Powder, 2-in-1 Pressed Powder & Foundation, Eyeshadow, Bläck Liquid Eye Pen, Creme Eyeliner, Eyebrow Pencil, Perfect Eyebrows Eyebrow Gel & Nail Polish
Function: Smoothing. Niacinamide strengthens the skin barrier, reduces pigmentation and redness. It also regulates the skin’s sebum production.
INCI: RUBUS CHAMAEMORUS SEED OIL
Function: Cloudberry oil nourishes and is emollient.
INCI: AVENA SATIVA KERNEL OIL
Function: Emollient Nordic oil. Contains a high content of vitamins, omega-3 and 6 to moisturize and protect the skin.
Found in: Mineral Cleansing Face & Eye Lotion, Mineral Moisturizing Eye Serum, Mineral Rich Night Cream, Mineral Rich Day Cream, Moisturizing Face Mask, Oil Serum Hydration Booster & Lip Balm Repair & Care Cream
INCI: SODIUM PCA
Function: Moisturizing, emollient. Attracts water that helps keep the skin hydrated.
Found in: Cleansing Face & Eye Mousse, Mineral Moisturizing Eye Serum, Mineral Intense Moisture Serum, Mineral Rich Night Cream, Mineral Rich Day Cream, Mineral Moisturizing Day Cream, Smoothing Face Scrub, Gentle Face Peeling & Len Tinted Moisturizing Day Cream
INCI: HYDROLYZED PEA PROTEIN
Function: Emollient. An amino acid that binds to the hair, gives volume, moisturizes, and makes the hair soft.
Function: Perfuming. Perfumes are used to give the product a specific scent. Perfumes contain many substances that can lead to allergic eczema or aggravate asthma. They are not used in any of our makeup or skincare products. Only our hair care products that are washed off contain hypoallergenic perfume that does not contain the most common allergens.
Function: Emollient. Smoothes the skin and attracts water.
INCI: BUTYROSPERMUM PARKII BUTTER EXTRACT
Function: Shea butter is an emollient: it evens out and has a softening effect on the skin. It forms a long-lasting protective barrier on the skin that reduces water loss and keeps the skin hydrated.
Found in: Crème Lipsticks, Len Tinted Moisturizing Day Cream, Eir Waterproof Mascara, Näckros Eyeshadow Primer, Sand inliner, Mineral Rich Night Cream, Mineral Rich Day Cream, Gentle Face Peeling, Moisturizing Face Mask & Lip Balm Repair & Care Cream
INCI: SHEA BUTTER ETHYL ESTERS
Function: Emollient. An alcohol that is extracted from sugar and helps the skin retain moisture.
INCI: HELIANTHUS ANNUUS SEED EXTRACT
Function: Emollient. Repairs damaged hair and protects from external stresses (sun, wind, cleaning).
INCI: MALUS DOMESTICA FRUIT CELL CULTURE EXTRACT
Function: Emollient. Contains important minerals, prevents and counteracts skin aging.
Function: Taklon is one of the finest synthetics whose advantages are that it is both biodegradable and hypoallergenic. It is also an animal-friendly and vegan alternative instead of an animal hairbrush.
Found in: All our make-up brushes
INCI: C.I. 77891 (TITANIUM DIOXIDE)
Function: Pigment. Titanium dioxide is a white mineral powder that provides the skin with sunscreen (SPF) and is used as a pigment in many cosmetic products. It is found naturally in the earth’s crust and is purified to remove contaminants.
Bismuth is a pigment that gives a shimmering and shiny effect on the skin, on the other hand, it can cause skin itchiness on sensitive people when the skin is exposed to heat such as during exercise and when it’s hot.
Chromium can cause rash or eczema.
Cyclic silicones are often found in makeup and in skin and hair care products. There is a suspicion that too high levels of cyclic silicones may adversely affect the liver and the respiratory system.
Nickel is allergenic if you are exposed to nickel for a long time and the allergy can last a lifetime. Nickel allergy causes rash or eczema and the most common makeup product containing nickel is mascara.
Parabens are a highly controversial preservative that kills the growth of bacteria. On the other hand, studies show that it can contribute to hormonal effects.
Highly fluorinated substances, PFASs, are difficult for nature to break down. In addition, PFAS has negative effects on reproduction, immune system, liver and are suspected carcinogens.
Suspected carcinogenic preservatives.
Microplastics are five millimeters in the length of plastic that are suspected to pollute the marine environment.
Talk is used in makeup to absorb oil and to moisture. But talk also has the effect of laying in fine lines and creating an illusion of larger wrinkles.
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