Clean beauty from Scandinavia

Sustainable beauty


Clean beauty from Scandinavia

Sustainable beauty
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Allergy is a hypersensitive reaction caused when the body reacts to a substance that is harmless to most people. The body’s largest organ, the skin, and also the eyes are particularly sensitive to allergens and infections, a reason why you should be extra careful when it comes to cosmetics used closest to these body parts.

The eye area is very sensitive and vulnerable to both allergens and infections, hence we have high demands on makeup used on the fringes and on the eyelids.
It is important that the products we use close to the eye area are clean and remain free of microorganisms considering daily use and storage in a warm, and often humid environment.
All of our mascaras are ophthalmologically tested (an ophthalmologist is a specialist in eye diseases) and you can feel safe using our mascaras as every mascara is allergy-tested.
In addition, the mascaras are free from substances such as nickel and parabens, ingredients that otherwise are relatively common in mascaras and may cause allergies.

Because our mascaras contain liquid ingredients, they require preservatives, in order not to form bacteria.
One can be allergic to some preservatives, subsequently, we have chosen different preservatives for different types of mascara,
in order to at least withstand one of our mascaras.

When being allergic or having a sensitive skin type you want to exclude all ingredients that may cause irritation and only use mild products on the skin without substances that can irritate or cause allergies. Examples of substances that often cause allergic reactions are nickel, chromium, perfume and certain preservatives. Therefore, at IDUN Minerals, we have completely eliminated these ingredients in all our products. Products that require preservatives, such as mascaras, contain different preservatives to make hypersensitive people tolerate at least one of our mascaras.


The base products consist of 100% highly purified minerals, which are adapted to sensitive skin. The minerals are purified from nickel, chromium and microorganisms. They do not contain talc, oil, silicone, perfume, bismuth or preservatives (such as parabens) – substances that can cause itching, rashes and allergic reactions. The products are also inorganic and anhydrous, which prevents bacterial formation.

IDUN Minerals mineral powder foundation is also the only cosmetic product on the market recommended by the Swedish Asthma and Allergy Association. Learn more about what our makeup contains here.

IDUN Minerals products are simply pure and clean!


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