OUR BEST SELLERS
CONSCIOUS BEAUTY
Shop the look
Shop the look
Shop the look
Shop the look
Shop the look
JOIN THE LIST
Newsletter
Be the first to hear about exclusive offers, exciting product launches & beauty tips.
READ LATEST ARTICLES
BEAUTY EDITORIAL
Hydra Soft Mineral Foundation
Hydra Soft Mineral Foundation – the lightweight, buildable coverage that hydrates and perfects.
Before
After
The 13 best vegan makeup brands and products of 2023 for a guilt-free routine: IDUN Minerals Brushes are made from taklon, a vegan, hypoallergenic fiber that is not only extremely soft but also gentle enough for the most sensitive skin.
To create a flawless base makeup - turn to makeup that is kind to your skin. IDUN Minerals is a Swedish beauty brand with products for exactly that purpose; a go-to for makeup that is good for the skin.
10 of the best beauty products with minerals: the new rockstars of the skincare world. Minerals are often overlooked in favour of vitamins. But these centuries-old ingredients are experiencing a bit of a renaissance.
IDUN Minerals is calling for an end to widely used non sustainable materials such as black plastic, accepting lighter, more sustainable packaging options.
IDUN Minerals is a Swedish vegan beauty brand developing all products in close cooperation with dermatologists and researchers. It's exclusive vegan certification mark is obtained by Sweden's largest animal rights organisation.
MORE BEAUTY, LESS PACKAGING
Packaging designed with sustainability in mind: Bronzers & Blush made from recyclable FSC-certified paper that is 57% lighter. Made in Europe.
VEGAN & CRUELTY FREE
Approved by PETA & Djurens Rätt.