Beauty Editorial

Find your perfect Hydra Soft Foundation shade

Pro Tips for Finding Your Perfect Foundation Shade Finding the right foundation shade is key to achieving a flawless, natural-looking complexion. With so many options available, it’s easy to feel o...

How To Use: Hydra Soft Mineral Foundation

How to apply: Prep skin, apply a dime-sized amount, build coverage, use tools for different finishes, and set with translucent powder if needed.

Meet Hydra Soft Mineral Foundation

Hydra Soft Mineral Foundation offers a blend of skincare and makeup benefits that elevate your beauty routine. Here's why it's a must-have for your makeup collection: 1. Soft, Invisible Finish for ...

Our First Voluntary Sustainability Report

We’re so proud to present our very first sustainability report! This report provides a good overview of our sustainability efforts and our ambition to make a difference.

Fall Makeup Trends with IDUN Minerals – Natural Glow and Dramatic Eyes

IDUN Minerals offers products for fall's biggest beauty trends, characterized by a natural glow and classic '90s style. The popular "Glass Skin" look provides an even, mirror-like finish with a nat...

How To Use Ready Set Fix Setting Spray for Best Results

Ready Set Fix Setting Spray is an ultra-fixing setting spray designed to hold your makeup in place for long-wear and a natural radiance. Read more to find out exactly how to use the setting spray.

Ready Set Refresh vs. Ready Set Fix

At IDUN Minerals, we understand that every skin type and makeup look is unique, which is why we offer two different setting sprays to cater to your specific needs: Ready Set Refresh and Ready Set ...

Out Now! New Setting Spray for All-Day Makeup Perfection

Achieving flawless makeup that lasts all day is no small feat. We’ve all been there: applying our makeup meticulously in the morning, only to see it fade away by lunchtime or melt during a night o...

Choosing and Applying the Perfect Bronzer: IDUN Minerals' Sun-Kissed Secret

Discover how to achieve a radiant, sun-kissed complexion all year round with IDUN Minerals' range of vegan bronzers. Learn about shade options, application techniques, and the eco-friendl...

A Complete Guide to Loose Mineral Powder Foundation

IDUN Minerals' Mineral Powder Foundation, a cult favorite and bestseller, offers a creamy loose powder that blends seamlessly into all skin types. Its highly pigmented formula provide...